Creating a Super App

Unmatched mobile-first experience

With more than 60 million subscribers, Globe is the leading telecom operator in the Philippines. As a part of their ‘challenger’ ethos, they strive to provide their customers with the most up-to-date digital experiences available. LotusFlare has been working with Globe since 2017 as their technology and digital customer experience partner.

Globe on LotusFlare

“The New GlobeOne Super App is a key piece in Globe’s digital experience strategy as it reinforces our desire to give our customers a mobile-first experience that accesses all the benefits Globe offers. LotusFlare was the right company for this project due to their delivery agility and track record of creating optimal subscriber experiences and digital capabilities. Globe looks forward to advancing the new GlobeOne Super App in partnership with LotusFlare as an enabler of life through digital solutions for all Filipinos.”

Karthik Krishna,
Senior Advisor of Digital Growth and Transformation, Globe Telecom

Outcome delivered in 6 months

The GlobeOne Super App gained 11.8 million registered users and 2.9 million active users,
far exceeding the uptake of previous Globe self-service apps. 

The GlobeOne Super App provides:

Account management from all different Globe brands.

Reduced onboarding steps even while keeping users signed in,
even during registration.

Customer rewards and in-app promotions, plus the ability
to purchase promotions in a fully digital experience.

Frictionless onboarding with the ability to access features without
registration.

Impact for Globe

Digital journey

Building a cost-effective, fully digital journey for Globe’s subscribers.

Increased value prepaid

Accelerated adoption of higher-value prepaid offers.

Revenue

Growing ARPU by 20%.

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