Reducing operating expenses while driving growth

Challenge

Verizon is the #2 Telecom Operator in the United States with 120 million subscribers. Verizon was heavily dependent on SMS for customer communications. The challenge was to implement a Growth framework, tailored to Verizon’s goals, that enabled efficient digital communications and campaign analytics to drive user growth on myVerizon.

Solution: LotusFlare Growth Framework

Results

Fewer visits to retail shops for customer support and fewer calls to customer care vs. subscribers who do not use the app.
Higher ARPU and better retention overall, with lesser tendency to churn.