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CelcomDigi, a leading communications services provider in Malaysia, partnered with LotusFlare to create a brand called Tapp. The brand targeted millennial customers who expected their experience with a telco to be similar to the ones provided by Facebook, Amazon or Uber — seamless, immediate and personalized.
Tapp let customers register in seconds, order a SIM, choose or port in their number, customize their plans and enjoy advanced features, without ever having to visit a store.
LotusFlare Digital Network Operator® Cloud was the cloud-native software foundation for Tapp.
LotusFlare DNO™ Cloud allowed CelcomDigi to go from idea to launch in under 6 months while lowering CapEx compared to legacy solutions.
Tapp allowed CelcomDigi to experiment with innovative features, a new GTM approach, customer experience and analytics framework. These learnings were brought back into the organization and applied to CelcomDigi’s entire range of products and services.
